Sanoma Magazines Finland (SMF) is Finland’s leading magazine publisher. They are part of the Sanoma group – one of the largest media and education companies in Europe, with operations in over 10 European countries. SMF’s publications reach the majority of Finnish readers, focusing on high quality content for female, family and young audiences.
As a pacesetter in the field of multi-channel media, SMF is constantly developing its offering. In 2012, Nórr Design and SMF started collaboration on a strategic service design project to develop SMF’s media sales processes. After vigorous research and the observation of target groups’ needs, Nórr crafted a concept that enables the creation of customer-focused media sales service packages – in a clear, easily interpretable, and cost efficient manner.
Our relationship has since evolved into a full-bred partnership, in which Nórr assists SMF in multiple areas of visual and digital design.