…explain complicated matters to your clients, users and readers by structurizing, reorganising and presenting information for the better flow.
Information design is all about making complex information easy to understand and visually appealing. At Norr, we specialise in creating visual designs that help users navigate complex information and make sense of data. Our information design process starts by understanding the data and the users’ needs. We use this information to create an information architecture and design that is clear, concise, and easy to navigate. Our goal is to help users find the information they need quickly and easily. We have expertise in designing a range of information products, including infographics, data visualisations, reports, and dashboards. We use a variety of tools and techniques, such as visual hierarchy, color coding, and typography, to create designs that are both aesthetic and functional. Whether you need to visualise complex data, present information in a clear and concise way, or create a report that engages and informs, we can help. Let us help you create an information design that communicates your message effectively and engages your audience.
Dynamic data visualisations
Let you play around with data enhancing reasoning, tailor the output to fit your own data or track changes in real time. This solution may be informative for more involved users.
Infographics
Visual aids such as graphs, schemes, charts, and tables are powerful tools that facilitate comprehension and help us see the big picture without getting bogged down in details. By presenting complex information in a visual format, we can convey meaning more quickly and comprehensively, leading to increased reader engagement from and more memorable and aesthetically pleasing presentations. These benefits make visual aids an essential component of effective communication, enabling us to communicate complex concepts with greater ease and clarity.
Interface design
An important aspect of interface design is providing users with clear and concise information about how the system works. By doing so, we can improve the flow of user interactions and enhance the readability and navigation of digital media, such as massive text materials or complex data retrieval processes. When users have a better understanding of the system, they can quickly find the information they need and complete tasks more efficiently. This not only increases user satisfaction but also promotes engagement and builds trust in the system’s functionality. Therefore, providing informative and intuitive interfaces is crucial for effective communication and a seamless user experience.
Explanatory videos
Storytelling is a powerful tool for explaining complex concepts and engaging audiences. Through the use of explanatory videos and storyboards, users can be informed and taught without requiring significant effort on their part. These visual aids offer an immersive experience that captures the user’s attention and draws them into the story, making it easier for them to understand and retain information. By weaving information into a narrative, storytelling can help users to connect with the subject matter on a deeper level, increasing their engagement and making the experience more enjoyable. Investing in well-crafted explanatory videos and storyboards is an effective way to communicate complex concepts while engaging and entertaining users.
Information architecture
Improving the representation of information is not solely dependent on the graphics used, but also on the structure of the information itself. By breaking down information into well-structured pieces and organising it hierarchically, we can facilitate easier memorization, navigation, and comprehension. When information is structured effectively, it becomes easier to digest and retain, leading to more effective communication and a better user experience. In addition, a clear and organised information structure can improve the accessibility of information for individuals with diverse abilities, making it more inclusive. Therefore, investing time and resources in organising and structuring information is key to achieving more effective communication and delivering an optimal user experience across digital channels.